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The web site itsssl.com states the following, "If you need a custom alias, you can enter it below." I noticed that the website also stated " By adding a password, you can restrict the access of statistics." They also said " This can be used to identify URLs on your account. If you have different pages for different countries then it is possible to redirect users to that page using the same URL. Simply choose the country and enter the URL. Heard Island and Mcdonald Islands." The meta header had password protected short url as the first optimized keyword. This keyword is followed by private short url, short url password, and protect url which isn't as important as password protected short url. The other words itsssl.com used was expire short url. geo targeted short urls is included but will not be seen by search parsers.